REI's 2026 Anniversary Sale Dates Are Confirmed
Member coupon, dividend timing, and which categories historically see the deepest cuts.
REI confirmed the dates for its 2026 Anniversary Sale, the year's largest member event, alongside the terms of the member coupon and the dividend payout schedule.
The dates
The sale runs for eleven days in late spring, with the member coupon valid on one full-price item for the duration. Co-op dividends land in member accounts the week before the sale opens, which is the usual sequencing.
What actually goes on sale
Historically the deepest cuts land on last-season apparel, car-camping shelters, and sleeping bags. Current-season flagship hardshells and ultralight tents rarely move more than 20%, and the coupon is usually the better lever on those.
Our take
If you have a dividend and a coupon, the sale is the best day of the year to buy a big-ticket item. If you are shopping for something that was released this season, check the price history before you assume the sale price is a deal.

Editorial Staff
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