Patagonia
Outdoor apparel that put environmental cost ahead of margin before it was a marketing category.
Patagonia has made technical outdoor clothing since 1973, and its reputation rests as much on repair programs and recycled-material commitments as it does on any single jacket. The Houdini windshell and Down Sweater are close to industry-standard silhouettes at this point.
Our take
Durability trades against weight in almost everything Patagonia makes — the featherweight pieces are genuinely fragile, and that's a deliberate choice, not an oversight.
Products we’ve covered
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